ZEROSECONDE.COM: Nouveau paradigme publicitaire (par Martin Lessard)


Impacts du numérique sur la communication, notre société, nos vies.

Nouveau paradigme publicitaire

"In traditional advertising models, the advertiser holds all the cards. They decide what they want to spend, and most importantly, where they want to spend it.

But the rise of pay-for-performance networks like Overture and AdWords/AdSense has changed this relationship in significant ways"

À lire sur Robin Good

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