ZEROSECONDE.COM: 4 Type de communication pour un blog selon Pollard (par Martin Lessard)


Impacts du numérique sur la communication, notre société, nos vies.

4 Type de communication pour un blog selon Pollard

(From HOW TO SAVE THE WORLD : Dave Pollard's environmental philosophy, creative works, business papers and essays)

Pour mémoire. Quatre types de communication pour un blogue, selon Dave.


Here are the four ways that this can happen:

  1. Aggregation/Research:
    This is the process of pulling together, compiling data. It's what a
    reporter does. Who, what, when, where, why, how. Just the facts, ma'am.
    It's research. It's hard work, a lot of digging. Example: Billmon or Kriselda
    go back and find out what someone said two years ago that's still
    archived in some obscure publication or cache, which proves the Bush
    Administration has been lying/up to no good.

  2. Synthesis:
    This is the process of distilling and organizing information to provide
    context for understanding it better. It's what news writers and editors
    do. Charts and tables are also examples of syntheses. Example: I took
    the aggregated data on US incomes and produced this power chart.

  3. Analysis:
    This is the process of deconstructing the information to reveal what it
    means, what it implies. It requires not only an understanding of the
    information and its context, but also broad and/or deep expertise about
    the related subject matter: politics, economics, history etc. It's the
    domain of experts and specialists: business gurus, professors, and
    lifelong students of specific domains of knowledge. Example: The New Yorker does in-depth analysis like this, while newspaper op-eds (and blog rants like this one of Rayne's) provide more cursory and subjective, but still valuable (and often entertaining as well) analysis.

  4. Prescription: This
    is the process of advising and/or persuading the reader what actions or
    responses are appropriate in light of the analysis. The analyst may
    conclude with a prescription that follows from the analysis, or the
    appropriate action or reaction may be obvious or tacit, or the analyst
    may not presume to offer a prescription, and instead leave this final
    step up to the reader. Example: Here is my recent prescription for education reform.

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